Buxom Cosmetics introduces Va Va Plump, their first official liquid lipstick. A plumping, high-shine liquid lipstick with bold, intense color and serious staying power. To kick off the product launch we created a big, bold and sexy product story that screamed of the product attributes and differentiated Va Va Plump from all the others.
Big Tease™ Plumping Mascara provides instantly plumped lashes, delivering maximum volume, and noticeably longer lashes for a full and flirty look. The campaign narrative was inspired by these product attributes and the idea that the Buxom babe is such a tease. Tease 'em up and turn 'em on.
Platforms: Instagram, Facebook Agency: JWALK
National Singles' Day, November 11 (11/11), a holiday that originated in China and is now gaining popularity in America is a day to acknowledge and celebrate those who are single. L'Occitane wanted to spread awareness of the holiday amongst millennials and let them know that even if you are single what better way to celebrate yourself then to indulge in L'Occitane product. The creative visuals broke the guides of their brand book to capture the eyes of a younger audience which then went on to inspire internal creative work from the brand team.
This was the first Snapchat ad made for L'Occitane. Read more about it here
Platforms:Snapchat Agency: VaynerMedia
IF THE SHELL FITS
What's for dinner? The age old question that haunts mothers, especially ones with families of picky-eaters. The taco shell is a blank canvas waiting to be dressed with ingredients to become whatever your stomach desires. That's where Ortega comes to the rescue, one dinner so many flavors & possibilities. And let's admit it, Taco Night is everyone's favorite!
Whether it's the weekly grocery shop, investing in the latest electronic purchase or back to school, BJ's should be your top of list destination. There your dollar stretches further then the necessities. Friday night dance parties at home are now a possibility because you got Bose, for the entire family, at BJ's.
Platform: Facebook Agency: VaynerMedia
BUXOM COSMETICS SOCIAL MEDIA MICRO CONTENT
Tutorial: Office to Happy Hour
Tutorial: Babe's Night Out Glam
Tutorial: Buxom X Coachella Lips
Tutorial: Buxom X Coachella Eyes
SOCIAL MEDIA MICRO CONTENT
BAILEYS IRISH CREAM
A sample of the content produced to bring Baileys to life on social during Q4 and into Q1, the brands highest grossing time of the year.