Buxom Cosmetics introduces Va Va Plump, their first official liquid lipstick. A plumping, high-shine liquid lipstick with bold, intense color and serious staying power. To kick off the product launch we created a big, bold and sexy product story that screamed of the product attributes and differentiated Va Va Plump from all the others.

Agency: JWALK
Creative Director: Sujin Kim
Art Director: Amanda Camodeo
Copywriter/ Strategy: Genevieve Leon
Director: Christian Ferretti