National Singles' Day, November 11 (11/11), a holiday that originated in China and is now gaining popularity in America is a day to acknowledge and celebrate those who are single. L'Occitane wanted to spread awareness of the holiday amongst millennials and let them know that even if you are single what better way to celebrate yourself then to indulge in L'Occitane product. The creative visuals broke the guides of their brand book to capture the eyes of a younger audience which then went on to inspire internal creative work from the brand team.

This was the first Snapchat ad made for L'Occitane. Read more about it here

Platforms: Snapchat
Agency: VaynerMedia